Protestors gathered outside of Johnson City Honda, 2806 North Roan Street, Friday afternoon as part of a movement to boycott the business after owner Joe Trujillo reclaimed loaner vehicles given to then-East Tennessee State University Head Coach Jason Shay and his staff after the team knelt during the national anthem before a game last season. 

In an interview with a local TV station last week Trujillo said, "I just don't agree with the platform of kneeling during the anthem. Is there injustice? Absolutely there is. If they want to take a knee before or after I'm the first one there."

Earlier this week, demonstrators gathered underneath the ETSU footbridge in support of Shay, who abruptly resigned as coach last month.