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Outreach campaign aims to get 75% of region vaccinated

On average, approximately 25% of people living in the eight-county region of Northeast Tennessee have received at least one dose of an available COVID-19 vaccine.

But, in order to achieve a reasonable degree of herd immunity, regional leaders want to see that number climb much higher.

Region AHEAD, a collaboration of local business officials and organizations, is championing the “Take a Shot on Life” campaign, which aims to get 75% of the regional population vaccinated against COVID-19.

“A lot of people are getting vaccinated, but there’s a lot of people that are not,” said Andy Dietrich, one of the group’s organizers. “They’re either scared of it, or they’re unsure of it.”

The First Tennessee Development District recently received a $540,000 grant from the Blue Cross Blue Shield of Tennessee Foundation to help fund the initiative, which will pay for two vaccine vans and a broad messaging campaign. Ballad Health will donate a third van.

Those vehicles will travel to locations across the region — such as churches, retirement communities or businesses — to administer vaccines.

For convenience, Dietrich said, organizers hope to administer the one-shot Johnson & Johnson vaccine, which would eliminate the need to return to a location to administer a second dose.

The organization expects to get the mobile vaccination vans rolling in mid-to-late April. The plan is to continue administering vaccines through August, but if the initiative ends up being successful, the vehicles may be on the road longer.

Lottie Ryans, director of workforce and literacy initiatives at the First Tennessee Development District, said Ballad Health, the Sullivan County Health Department and the Northeast Tennessee Regional Health Office will partner to provide staffing for the mobile service.

Ryans said organizers want to focus their efforts on underserved populations and those who have difficulty accessing a vaccination site.

There’s still some question about what percentage of the population needs to be vaccinated in order to achieve herd immunity, Ryans said, but organizers decided to establish 75% as an overarching goal.

“Obviously, if we get more than that that would be even better,” she said.

A recent survey conducted by Smarty Pants, a market research firm, on behalf of Region AHEAD found that two out of three local residents want the vaccine as soon as possible. The survey polled 770 people in Northeast Tennessee and Southwest Virginia.

Organizers want to cater to the percentage of the population who are either waiting to get vaccinated or who are undecided.

With people starting to forgo masks when they go out and prematurely returning to their normal daily routines, hospitals are seeing an uptick in COVID patients and a rise in the infection rate.

Vaccinating more people would allow the region to get closer to an adequate level of herd immunity, Dietrich said, which occurs when a large percentage of the population is immune to a disease.

“We can’t make you get a shot, but we want to try to make it as easy as possible,” Dietrich said.

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Local service members honored on Vietnam Veterans Day

Local veterans of the Vietnam War were honored for their service at an event Monday at the Johnson City/Washington County Veterans Memorial.

Officials from American Legion Kings Mountain Post 24 held a Vietnam Veterans Day ceremony that also paid tribute to the 58 military service members from Washington County who were killed in the war.

One of the Vietnam War dead listed at the top of a monument at the veterans memorial, located at the west end of Kiwanis Park at the corner of West Market Street and Veterans Way, is Harold Gene Ayers.

He grew up near the Nolichucky River on Tenn. Highway 107 before volunteering for the Army.

Ayers was killed in action on Jan. 24, 1966. His brother, Johnny Ayers, is a Vietnam-era Army veteran who served in West Germany.

The brothers, like their father — a World War II veteran — were all members of 1st Infantry Division.

Johnny Ayers rang a bell on Monday for his brother and each of the other 57 service members from Washington County as their names were read aloud at the ceremony.

“I very proud of my brother, and all who served in that war,” Ayers said.

National Vietnam War Veterans Day is observed annually on March 29 to honor the 9 million men and women who served in the military during that period of time. More than 2.7 million served in country, and 770,000 of those Vietnam War veterans are living today.

Records show 58,000 were killed and more than 304,000 U.S. service personnel were wounded in Vietnam, and 1,253 are still listed as missing in action.

Monday’s Vietnam War Veterans Day observance also included a Missing Man Table presentation by the Vietnam Veterans of America, Chapter 979, which featured a table for one, covered in a white cloth with an American flag.

On the table sits a single red rose in a vase with a red ribbon around it, one candle, a Bible and a single chair.

COVID-19: NETN's seven-day positivity rate, active case count rise over the weekend

Northeast Tennessee’s seven-day novel coronavirus test positivity rate rose to 12.86% on Monday, the highest it’s been since late January.

Since falling to a low of 7.02% on March 8, the region’s seven-day positivity rate has increased by 83.1%, crossing the 12.5%-mark for the first time since Jan. 23 on Saturday. The rising positivity rate corresponds with a slight decrease in testing, though new cases are also up significantly in recent weeks — indicating the increase is more so due to higher circulation of the virus in the community than a decline in testing.

In the three weeks leading up to March 8, the region was averaging about 848 new tests per day, a number that’s dropped by 90 to 758 in the three weeks since, about a 10% decline. Over the last seven days, however, the region is averaging about 729 new tests per day, about a 14% decline from late-February and early March.

Active cases, which fell to 1,128 (-22 from Friday) over the weekend, rose to 1,160 on Monday. Total active cases increased by 32 from Sunday, with no county in the region reporting a decrease in active cases.

Ballad’s COVID-19 hospitalizations rise above 90

Ballad Health on Monday reported 94 people hospitalized with COVID-19 in its facilities, an increase of nine from Friday’s total.

It is the second time in the last week hospitalizations have risen above 90, with Monday’s total the most Ballad has seen since Feb. 17. Hospitalizations haven’t risen above 100 since 107.

Of those hospitalized, 24 (+2) were in intensive care units, which is the most reported since Jan. 29.

There were also 11 people on ventilators, a decrease of two from Friday. COVID-dedicated bed capacity remained steady at 19.

Vaccination events planned in Carter, Hawkins and Unicoi counties

The Northeast Regional Health Office is hosting several vaccination events this week in Carter, Hawkins and Unicoi counties:


  • 700 S. Mohawk Drive, Erwin (Northeast Regional Health Office). 9 a.m.-noon and 4:30-6:30 p.m.


  • 386 Tenn. Highway 91, Elizabethton (Northeast Regional Health Office). 9 a.m. to 2 p.m.


  • 4850 E. Andrew Jackson Highway, Greeneville (Northeast Regional Health Office). 9 a.m. to 2 p.m. and 3:30-6:30 p.m.
  • 951 Phipps Bend Road, Surgoinsville (Northeast Regional Health Office). 9 a.m.-noon.

The Northeast Regional Health Office events in Carter and Hawkins counties do not require appointments. For the events in Greene and Unicoi counties, you can book an appointment at vaccinate.tn.gov.

The Northeast Regional Health Office events will use the two-dose Pfizer-BioNTech vaccine.