Lifelong Johnson City resident named WJHL-TV's general manager

Johnson City Press • Updated Dec 3, 2019 at 6:58 PM

WJHL-TV has a new, homegrown general manager.

Nexstar Broadcasting Inc. promoted Paula Jackson, who had served as the company’s Tri-Cities general sales manager, to vice president and general manager operations for WJHL (CBS), ABC Tri-Cities and WJHL.com. She succeeds Dan Cates, who had been in the role since 2012.

In a news release issued Tuesday, Nexstar officials said Jackson had held sales positions of increasing responsibility at the local operation for 21 years.

“As a highly-qualified sales professional who has worked for two decades at WJHL and been a lifelong resident of the Tri-Cities area, she’s lived and worked in the community and is exceptionally familiar with the needs of its viewers and advertisers,” Mike Vaughn, Nexstar’s senior vice president and regional manager, said in the release. “She’s an innovative and experienced sales executive and an expert at creating, developing and executing exceptional local multi-platform solutions for the advertising and marketing clients of WJHL-TV, ABC Tri-Cities, and WJHL.com.

“We are very much looking forward to working with Paula in her new role.”

Jackson is a lifelong Johnson City resident. She studied marketing at Northeast Community College and continued her education at East Tennessee State University. She and her husband Jamey have two daughters.

She is a board member of CASA of Northeast Tennessee and has served on the membership committee for the Johnson City Chamber of Commerce. She also is a member of the Automotive Industry’s Media Marketing Professionals Group Worldwide.

As general sales manager, she oversaw a department of 23 sales professionals and was responsible for broadcast and digital growth across the Tri-Cities broadcast and digital enterprises.

“I’m fortunate that WJHL-TV, ABC Tri-Cities and WJHL.com are strong operations with a legacy of outstanding journalism and service to the community” Jackson said in the release. “I look forward to continuing to work alongside our dedicated staff in this new role.”