Through an expansion of its kids initiatives, the track is focused on attracting the youngest generation of fans for the upcoming Food City 500 weekend. Kids are admitted free to Bush's Beans Pole Day and the Fitzgerald Glider Kits 300 for the NASCAR Xfinity Series when accompanied by a paying adult.
Similarly, tickets for kids ages 12 and under are just $10 for the April 15 Food City 500.
Free kids tickets must come through the BMS ticket office or the BMS online ticketing website. In fact, the entire family can actually qualify for free, as every two cans of Bush's Beans purchased at any Food City location can be exchanged for a Pole Day ticket at any BMS ticket booth or at the main ticket office. Those looking to exchange the receipts for tickets in advance of Pole Day must do so at the main ticket office in the lobby of the Bruton Smith Building.
"Families are at the heart of Bristol Motor Speedway," BMS Executive Vice President and General Manager Jerry Caldwell said. "The love of racing has been passed down from generation to generation and BMS wants to make sure that tradition continues well into the future."
New for this season is the kids' in-race activity pack which can be picked up at any guest service booth under the grandstands. It includes activity sheets, stickers and a new coloring book based on the kids' favorite drivers. Research showed that Kyle Busch, driver of the M&Ms car, was the favorite of young fans, followed by Chase Elliott and Kyle Larson.
Fans are encouraged to visit the revamped BMS Kids Zone, located in the Fan Zone off Volunteer Parkway. The indoor and outdoor area features a racing simulator, video games, euro bungee, a rock wall, inflatables and face painting.
There are also kids meals available at the Gate 7 and Gate 14 concession stands. Menu items include peanut butter and jelly sandwiches, goldfish crackers, macaroni and cheese and fruit snacks. Drink options include Capri Suns and chocolate milk, and the meals come with a kid's toy.
The track also invites all kids 12-and-under to join the official Bristol Kids Club. The club is free and each member receives a welcome packet with a membership certificate, an official Kids Club pass with lanyard, a letter from the track's mascots, Bump and Run, a sling bag, bike stick and coupons, updates on their favorite driver and a special birthday card for the track.