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Johnson County winery owner says grape-growing designation, signs needed to promote tourism

Marlana Ward, The Tomahawk • May 19, 2016 at 12:15 PM

MOUNTAIN CITY — Wayne Gay from Watauga Lake Winery recently addressed the Mountain City Council about promotions for the winery.

Gay first spoke about the winery pursuing American Viticultural Area (AVA) certification to establish Johnson County as a nationally recognized wine-grape growing region. He explained how the Yadkin area in North Carolina had benefited from the designation and how it could help boost tourism in Johnson County if they were successful. Gay asked for the town to write a letter in support for the AVA certification as the process was now in the public opinion phase.

The second topic Gay brought before the council was the need for signage within town limits to help visitors find the winery. He requested that a sign be placed at the intersection of Highway 91 and Highway 421 as well as Highway 421 and Highway 167. He explained that the signs would be the official state distributed signs simply pointing people toward the winery.

More about the winery from our partners at The Tomahawk.

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