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Remembering when Montag's Blue Horse galloped across the country dispersing Blue Horse label notebook paper

Bob Cox • Sep 8, 2019 at 12:00 PM

From an advertisement for Blue Horse notebook paper:

• Blue Horse Souvenir Cap

Send us 20 Blue Horse Heads cut from covers or bands and receive one of these swell caps FREE.

These 20 Blue Horses will be entered for you in our Big Blue Horse Prize Contest explained in the opposite column.

Only 1 Cap to Each Entrant

• SCHOOLS, CLASSROOMS, GROUPS

167 Awards in Cash or Prizes

Total Value of $2,025.00

The 167 schools, classrooms or groups whose students or members send in the largest numbers of Blue horse trademarks in our contest for 1952-53 will win these grand awards.

1st Prize $100

2nd Prize $50

3rd Prizes, 40 $25, Awards, Prizes. Cash $1,000

4th Prizes, 25 $15 Awards, Prizes, Cash $375

5th Prizes, 100 $5 Awards $500

Total $2,025.

• EXTRA! EXTRA!

Trademarks sent in by boys and girls for their own prizes also count for group prizes. Be sure to include school, classroom, or group name and address in your entry group prizes. Be sure to include school, classroom or group name.

• 50,000 PRIZES FOR ALL YOU LUCKY BOYS AND GIRLS

425 BICYCLES

The 425 boys or girls sending in the largest number of blue horses cut from covers or filler bands will receive a blue Horse Bicycle.

375 RADIOS

The 375 boys or girls sending in the next largest number will receive one of these famous make. newest table model radios.

550 FOOTBALLS

For the 550 Boys Sending in the Next Largest of Blue Horse Heads.

550 Zipper Notebook Cases

For the 550 girls sending in the next largest number of Blue Horses

1,250 SURPRISE AWARDS

For the boys or girls sending in the next largest number of Blue Horses

20,000 BONUS PRIZES

For the boys and girls sending in the next largest number of blue horses.

26,850 OTHER GREAT PRIZES

For every boy and girl who sends as many as 30 Blue Horse Heads. all Blue Horse covers and bands count regardless of age or date.

• HOW TO GET YOUR PRIZE

Blue Horse Heads on five cent items count as one trademark!

Contest closes each year on June 15. Cut out trademarks on heavy outside lines from all Blue Horse items. Tie in bundles of 50 or 100, wrap securely, wrap securely, address to us, showing also your name and address on package.

Send prepaid to reach us by June 15, 1953, and win one of the thousands of valuable prizes to be given away. Tie the trademarks worth two and five, separately.

MONTAG BROS., 182 Marietta Street N.W., Atlanta, Ga.

Reach Bob Cox at [email protected] or go to www.bcyesteryear.com.

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