Masters tapped as Ballad Health's new vice president of health programs

Johnson City Press • Mar 15, 2018 at 12:43 PM

Ballad Health has named local public health expert Paula Masters as the new vice president of health programs. 

Masters is set to begin her new role in Ballad Health’s newly created office of population health in April. 

Masters will lead the department of health programs responsible for implementing health improvement programming throughout the Ballad Health service area. The department will administer Ballad Health’s $75 million investment in population health agreed to as part of the hospital merger’s approval. 

“Our agreements with the Tennessee and Virginia departments of health spell out the health metrics we need to improve as Ballad Health. We can’t do it alone,” said Masters. “We are going to work alongside community organizations to identify solutions that are locally-driven.”

Masters previously served as assistant dean of student services at East Tennessee State University’s College of Public Health. She rose through the ranks at ETSU, beginning her career there as director of LIFEPATH (the Tennessee Public Health Training Center) before being promoted to assistant dean for student services.

Masters has extensive academic training in public health and has also spent several years working for local and regional health departments.

She received her bachelor’s degree from ETSU in public health and health service administration, and later earned her master’s degree in health service administration and a health care management certificate. Masters is working on her doctorate degree in community health at ETSU and is expected to earn that degree in May. 


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