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Peebles department store soon to be converted to Gordmans' off-price retailer

John Thompson • Oct 8, 2019 at 6:48 PM

ELIZABETHTON — One of Elizabethton’s most well known department stores will be changing in 2020.

Peebles, 730 W. Elk Ave., will be converting to a Gordmans’ off-price retailer. The parent company, Stage, said the majority of its nameplate stores will be converting to Gordmans early next year. A few stores may continue to operate under their current nameplate.

Blakeley Graham, manager of brand publicity, said “shoppers are responding positively to Gordmans’ off-price concept, which means Gordmans has a wide array of popular brand name merchandise for the entire family at the lowest possible prices compared to department stores.

The Gordmans chain was founded in Omaha, Nebraska, in 1915. Before the coming changes, the company had 141 locations in 22 states.

Graham said Gordmans “has fresh new merchandise deliveries arriving weekly; there will always be something new to discover when it comes to popular name brand apparel, home décor, footwear, gifts, accessories, fragrances and more for the entire family. Guests can use their Stage-brand private label credit card, Style Circle Rewards and Stage-brand gift cards at Gordmans.

Graham said that during the transition of the stores to Gordmans, current employees will be offered jobs at Gordmans. He said additional employees will be hired at job fairs, which will be announced at a later date.

Stage stores acquired Peebles in 2003. At that time, Peebles had 136 stores in 17 states. Its management offices were in South Hill, Va.

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