A National Retail Federation survey says more than half of us — 56 percent — likely waited until “Super Saturday” to do their Christmas shopping.
Twenty-two percent of holiday shoppers surveyed admitted being procrastinators, while about 25 percent cited being too busy with other activities or other financial responsibilities.
But wait, there’s more: According to the federation’s analysis of the survey, some of us take procrastination to new heights when it comes to Christmas shopping, with about 4 percent of Christmas shoppers surveyed this year planning to complete much of their shopping after Christmas.
Businesses understand those numbers, and they not only cater to the “last-minute shopper” but to the post-holiday shoppers as well.
From November until Christmas, online and other non-store sales alone were up more than 12 percent over last year; total electronic sales were up about 5 percent; general merchandise was up 4.2 percent, and clothing and clothing accessories were up more than 4 percent.
Much of this merchandise purchased in recent weeks will be returned following the holidays, but a number of places will be holding After Christmas sales, with clothing deals tending to dominate sales as some of the hottest commodities.
And thanks to the survey, we know a portion of those sales are to fulfill this year’s gift-giving agenda.
Last year, Macy’s offered an extra 20 percent off sale items, or $10 off purchases of $25 or more. In the days after Christmas, Kohl’s offered up to 70 percent off clearance items and an extra 25 percent off online orders, while outlets such as Old Navy offered discounts up to 75 percent.
But some of the most surprising numbers from post-Christmas shopping trends last year came from Amazon’s grocery sales, which usually features discounts on just about every commodity after the holidays. At Amazon, shoppers last year found some of the biggest deals — up to 70 percent off — on electronics and grocery items.