Mallory-Fields Home Furnishings and Design landed on Home Accents Today’s 2018 Top 50 Retail Stars list.
David Mallory and Todd Fields launched their interior design service 20 years ago, beginning the business from their home.
“Eventually, we decided to start a store front,” Fields said. “This presented us with the opportunity to work more with the public and build connections with clients.”
Sponsored by AmericasMart Atlanta, the annual Retail Stars list honors independent brick-and-mortar retailers of home accents and accessories. The list includes furniture stores, home décor boutiques and interior design retailers that are creative in their merchandising, contribute to their communities and distinguish themselves from the competition.
Fields credited the business’ success to the work partners’ persistence, a fair work ethic and their clients. Creating a presence within the realm of social media pushed their company forward and expanded their network.
“We have to be diversified and use several different media platforms and present it in a way that is visually pleasing,” Fields said. “Using key words is helpful so we can branch out and appeal to a wide array of customers.”
Mallory and Fields originated from East Tennessee, made a brief move to Atlanta, and eventually returned to Johnson City to introduce the region’s consumers to contemporary interior design services.
“We have always thought a little beyond a small-town way of thinking,” Fields said. “And, really, people around here are a lot more progressive than you may think. (Mallory-Fields) tries to push people out of their comfort zone and infuse a little freshness.”
Fields expressed that anyone attempting to open a business must be passionate about the field and warned against using financial gain as the sole reason.
“Opening a business is about the enthusiasm and the passion,” said Fields. “If it really is your passion, it won’t seem like a burden. Of course, you’ll have your highs and your lows, but it’s all about riding out the storm that is the economy.”