Johnson City included in Project Hometown

Contributed To The Press • Jan 1, 2018 at 12:00 AM

Belk retailer has announced a $15 million commitment to organizations that support its hometowns and local communities over the next five years. through the company’s new community outreach program, Belk: Project Hometown.

Belk unveiled its new initiative Dec. 29 through a series of national commercials highlighting southern communities, including Johnson City. 

The program began earlier this holiday season with an in-store fundraising campaign to help build a home with Habitat for Humanity and a family in Belk’s 16-state footprint. The company invited customers to donate at the register and Belk matched $1,000 for every store that reached its individual goal.

Thanks to generous customer donations, Belk will be contributing more than $615,000 to make several southern families’ dreams a reality.

To view the commercial that includes Johnson City, visit http://bit.ly/2CrrW8O.

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