New business looks to combine wine, painting into 'Masterpiece'

Contributed To The Press • May 11, 2014 at 5:11 PM

Masterpiece Mixers, a Georgia-based wine-and-painting franchise, is moving into the Roan at Unaka Center at 101 East Unaka Ave., next to Wok and Hibachi.

Mitch Cox Realtors coordinated with the owner, Elizabeth Greenwell, to find the space in early March. The business is set to open Thursday.

Masterpiece Mixers provides a venue for anyone interested to participate in a two-hour instructed painting class. The venue does not provide food or drinks; rather, participants are encouraged to bring their own beverages, including wine or beer. All art supplies are provided and customers receive a 16-by-20 inch canvas to take home at the end of the night. The cost is $25 per person.

The Masterpiece Mixers in Johnson City will be the brand’s eighth location and the first in Tennessee. Currently, there are five locations in Georgia, one in Naples, Fla., and one in Easton, Mass.

Krista Goodrich, founder of Masterpiece Mixers, opened her first studio in Braselton, Ga., in 2009, after burning out of a career in corporate finance.

“I wanted to work with something I loved doing,” said Goodrich, an East Tennessee State University alumna. “A night out with friends was something I always enjoyed, but a bar leaves you empty-handed. Masterpiece Mixers provides a fun night out with friends and you come home with something to show for it.”

Customers do not have to be seasoned artists to sign up.

“Just as our slogan says, ‘It’s fun art, not fine art.’ You do not need to be an artist,” Goodrich said. “It’s like bowling — I’m not good at it, but it’s still fun.”

Goodrich graduated from ETSU with a Bachelor of Arts in economics and another in French.

Goodrich and Greenwell are cousins.

Greenwell also graduated from ETSU with an education license to teach kindergarten through sixth grade. After being a stay-at-home mother for years, she can’t think of a better way to enter the workforce.

“Masterpiece Mixers is a business that allows me to spend quality time with my family and still do what I love to do — teach,” Greenwell said.

She sees Masterpiece Mixers as a positive environment for a girls night out, date night, birthday parties and youth groups.

For more information about Masterpiece Mixers, visit www.masterpiecemixersJC.com, call Greenwell at 833-6028 or by email at jcmasterpiecemixers@gmail.com.

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