“All’s well that ends well.”
While this idiom is probably best known today as the title of a play by William Shakespeare, it was a favorite English proverb quoted by many long before the bard borrowed it. It’s meaning is simple: It’s OK to undertake a risk as long as everything turns out all right in the end.
No doubt the phrase, “All’s well that ends well,” might have come to the minds of some earlier this week when they heard about the very strange case of the winning shot that wasn’t.
As Press staff writer Rex Barber reported in Wednesday’s paper, Jamaal Hundley thought he had won $20,000 after sinking four difficult shots in a promotional hoops contest during a time-out at an East Tennessee State University basketball game Monday.
But wait, not so fast. University officials said video showed Hundley’s foot was across the line for the half-court shot. ETSU told the Press Tuesday that the liability company insuring the promotion had decided to deny the prize after reviewing the footage.
But hold on, the story took another turn that same day when ETSU sent word that prize sponsors Johnson City Honda, Mountain States Health Alliance and the university would provide Hundley with $20,000 for sinking all four baskets.
All’s well that ends well, right? Not exactly.
Hundley will still get his money, but this story took yet another bizarre turn Wednesday when this paper learned the company said to be insuring the hoops promotion had no such contract with ETSU.
An official with ETSU said the university was under every impression American Hole ’n One was underwriting the contest since the company had provided promotion insurance to the school for several years. Because of a recent oversight on ETSU’s part, the contract was not renewed this year.
ETSU athletic spokesman Michael White said an athletics marketing employee at the university had contacted American Hole ’n One to see if the company had a record of the school’s contract. That’s when the company informed ETSU that the contract had not been renewed.
Unfortunately, university officials say the employee failed to convey this information to them.
Yes, things will end well for Hundley, but we can’t say the same for ETSU and the other sponsors of this promotion.
All’s not well for them because someone clearly dropped the ball at the university.