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Nathan Baker

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Lady of the logo: Fountain’s matron pick to represent downtown

September 13th, 2013 9:22 pm by Nathan Baker

Lady of the logo: Fountain’s matron pick to represent downtown

The people have spoken, and a new lady has been chosen to represent downtown Johnson City.

Johnson City Mayor Ralph Van Brocklin and Johnson City Development Authority Chairman Logan McCabe unveiled the new logo, which prominently features the silhouette of the Lady of the Fountain, that was overwhelmingly selected in an online poll and officially approved by the development authority minutes before the unveiling Friday morning.

“Down the street, the Lady of the Fountain is being renovated, and everything is looking bright and new,” Van Brocklin said from the site of the former Blue Plum Village sign, where the new logo was revealed. “We needed a logo that symbolizes that downtown is bright and new, it’s vibrant and a point of pride for the community.”

The mayor said the logo comes at a fitting time, when the statue in Fountain Square is set to be rewatered and much of the downtown area is undergoing publicly funded revitalization projects.

More than 1,200 votes were recorded in the poll posted last month by the Washington County Economic Development Council asking residents to choose the most appealing of three logos.

The Lady of the Fountain design received 58 percent of the votes, followed by a stylized cursive script with 36 percent and a heart logo reminiscent of the well-known New York City tourism campaign, which received 5 percent.

“It was many more votes than we thought we would get,” WCEDC Redevelopment Director Shannon Castillo said. “I think it was a way for the community to give us input and help us shape the future of the downtown area.”

The new logo will be used on signs, promotional materials, maps and more, Castillo said, and the other logos may even be used on specialized items for which they are better suited.

Local graphic designer Christian Schmid, who created the three logos, said each represents a different area of downtown Johnson City’s development.

“With the Lady of the Fountain logo, I tried to get the feel of the 1920s,” he said. “It’s got the look of Little Chicago and speakeasies that really speaks to the city’s history.”

Schmid admitted the winning logo was his favorite from the bunch, and said he thinks it accurately represents the face that the city’s economic developers are trying to market to prospective businesses.

“I’d like to thank Shannon and the development council for giving me the opportunity to work on this important project,” the designer said. “It was a great honor to be a part of it.”

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