With revitalization efforts continuing in downtown Johnson City, officials hope to rebrand the section to distinguish it from the rest of the city and help draw shoppers and diners to local businesses.
Johnson City Development Authority and Washington County Economic Development Council members unveiled three possible logos Wednesday designed by local graphic artist Christian Schmid, one of which will be chosen to represent the downtown area.
The officials hope members of the public will cast their votes at surveymonkey.com to help select the design that will eventually be printed on maps, signs, T-shirts and bumper stickers.
“Downtown Johnson City is a unique, vibrant place with tremendous growth potential,” JCDA Chairman Logan McCabe stated in a press release. “A well-designed, evocative logo will be a great marketing tool as we continue promoting downtown as a wonderful place to live, work and play.”
The online survey will be open for voting until noon on Sept. 12.
JCDA board members will review the results and make a final decision in time for the logo to be used on marketing materials in the fall.
WCEDC Redevelopment Director Shannon Castillo said the idea for the new logo emerged when she and a colleague were designing a map to help promote the downtown area’s businesses and features.
That map is set to be released later this year and will be available at businesses, the WCEDC and the Chamber of Commerce.