The Band Perry, the chart-topping country music family trio from Greeneville, will kick off a yearlong Outnumber Hunger campaign for more than 200 regional food banks nationwide and make a cash donation to Second Harvest of Northeast Tennessee on stage tonight at their free concert in downtown Greeneville.
“Traveling as a family band for 13 years, we’ve seen the struggles people face on a daily basis. Partnering with Outnumber Hunger enables us to bring awareness to this cause town by town,” the Perry siblings said in a statement posted online at the campaign website, OutnumberHunger.com.
Launched last year by General Mills, the Feeding America food bank network and Big Machine Label Group of Nashville, Outnumber Hunger benefits more than 200 regional food banks across the country, including Second Harvest of Northeast Tennessee.
Rhonda Chafin, director of the local food bank, said having The Band Perry come on board as this year’s Outnumber Hunger spokespersons is “a blessing.”
“We are proud they are from our region. They are not only helping to end hunger locally but also promoting the Outnumber Hunger program nationally,” Chafin said. “We’re excited we’re going to be up on stage with them and we’re going to be presented with a donation. We don’t know how much that will be. They haven’t told us. But we’re looking forward to that.”
The concert will begin at 6 at the corner of North Main and Church streets. Downtown streets will be closed near the stage and on-street parking is prohibited throughout downtown. Parking and shuttle bus service will be provided from the Greene County fairgrounds and from Henard Elementary School beginning at noon. Two handicap-only parking lots will be available near the stage.
The concert will be preceded by an autograph session and the sale of $1 Band Perry bracelets to benefit the local food bank, beginning at 3 p.m. at Outnumber Hunger information booths located in the stage area.
The concert will serve as a debut of the band’s new album, “Pioneer,” to be released Tuesday. On Monday, the group will perform two songs from the new album on “The Late Show with David Letterman,” which will webcast the performance live at cbs.com.
The Outnumber Hunger campaign will get under way Monday and continue through March 30, 2014. For every product code entered at the OutnumberHunger.com webpage from specially marked General Mills products including Pillsbury, Betty Crocker, Cheerios, Yoplait, Nature Valley, Old El Paso and 12 others, General Mills will donate 65 cents, or enough for a food bank to provide five meals, up to a maximum total donation of $1.3 million.
Chafin said the need for food assistance in Northeast Tennessee is continuing to grow, with more than 39,000 individuals receiving assistance monthly from 200 pantries and feeding agencies in the eight-county region assisted by Second Harvest, up from 38,000 monthly in 2012.
She encouraged everyone to participate in the Outnumber Hunger campaign and to become involved in other efforts to end hunger in the local area. For information about the local need for food and how to help, visit www.netfoodbank.org or call the food bank at 477-4053.