Jonesborough has a new plan to help visitors to Tennessee’s oldest town find their way around.
The Jonesborough Board of Mayor and Alderman last week adopted a Downtown Way-Finding Signage Plan, a comprehensive 71-page document prepared by a subcommittee of the town’s Tree and Townscape Board on the recommendation of tourism experts who found fault with the town’s existing hodgepodge of signs directing pedestrians and motorists to where they want to be.
Months in the making, the plan recommends pedestrian kiosks with information on individual business and historic sites be strategically placed in the downtown district to replace the “sign pollution” created by a too many individual signs on street lampposts that are too small and in the wrong locations.
The kiosks would also include directions to “Neighboring Business Districts” and shops outside the immediate downtown area such as the Spring Street, Parson’s Table and Fox Street sections of Jonesborough and new motorists signs are recommended for location on existing signposts on Highway 11E at the gateways to the downtown district.
And an interactive, touchscreen lodging kiosk is recommended for placement outside the Jonesborough Visitors Center to give visitors around-the-clock access to maps to the town’s bed and breakfast and other overnight accommodations.
While the plan calls for all new signs to incorporate the town logo, which is also being revised on recommendation of tourism marketing studies, the Board of Mayor and Aldermen adopted the Way-Finding Signage Plan on condition that the town’s existing logo be used in deference to a pending recommendation from another subcommittee of the Tree and Townscape board that is in the process of selecting a new logo.
Finally, the plan calls for new and larger street signs to replace Jonesborough’s current street signs, which Town Administrator Bob Browning said do not comply with state regulations because the lettering is too small.