The precise terms of the extension are unclear, but Sports Business Daily reported the sides originally struck a two-year deal for the 2017-18 seasons around $20 million.
In addition to the Cup Series sponsorship, the energy drink company also sponsors the No. 41 Ford for Stewart-Haas Racing — which Kurt Busch drove to a win at the 2017 Daytona 500. The company has a decade-long association with NASCAR through sponsorships with former motocross star turned stock car racer Ricky Carmichael and NASCAR driver Kyle Busch.
It was welcome news for those inside the sport with the NASCAR Monster Energy Cup Series headed to Bristol Motor Speedway this weekend for the Food City 500.
"It's good to see Monster Energy and NASCAR extend this partnership," said Jerry Caldwell, executive vice president and general manager at Bristol Motor Speedway. "Successful sponsorships are built over the course of time with hard work, dedication and collaboration. We applaud Monster's decision to extend this commitment for another year."