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BMS announces fan, business programs

Johnson City Press • Updated Feb 27, 2018 at 7:27 PM

Bristol Motor Speedway announced the fan-focused Bristol REWARDS program Tuesday to recognize its loyal guests with extra incentives and the new Bristol Acceleration Club offer to provide small businesses a chance for networking at the race track.

The Bristol REWARDS program expands the former BMS iBelong program where fans can obtain pit passes and drivers meeting passes, invitations to members-only events, savings on concessions, rewards at Food City and other add-ons.

Fans who buy race tickets prior to April 1 for the Food City 500 and Aug. 1 for the Bass Pro Shops NRA Night Race will save $10 per ticket across the venue. Kids season tickets are just $20.

Season tickets start at $149 and include both NASCAR Monster Energy Cup Series races, both Xfinity Series races and a free ticket to Bush's Beans Pole Day in April.

"We're all about exceeding the expectations of our guests and these two initiatives are designed with our visitors in mind," said Jerry Caldwell, executive vice president and general manager of Bristol Motor Speedway. "BMS now offers one of the most comprehensive loyalty programs in sports and provides fans the opportunity to choose from a variety of new price points. We're looking forward to seeing how these changes make the race weekend experience even more rewarding."

GROCERY, FUEL DISCOUNTS

The Bristol REWARDS card is also recognized as a value shopper card at all Food City locations. They can also purchase race tickets at Food City and also receive two Fuel Bucks stops worth 15 cents off per gallon up to 20 gallons.

The speedway will also continue to offer interest-free, fee-free payments plans to break up payments into smaller increments.

BUSINESS OPPORTUNITIES

The new Business Acceleration Club is offering affordable, suite-level amenities and expanded access at BMS, along with an exclusive, private golf package.

The package includes seating for eight at both Monster Energy Cup events. Benefits include on-grounds parking passes and cold passes for infield access. Four participants can also join Seat Time Racing School during an event weekend for real-life, hands-on instruction at Bristol's iconic half-mile track.

Additionally, the package includes golf, lunch and a gift for four at The Virginian, a Bristol-based private community and club that features a Tom Fazio-designed course.

The Business Acceleration Club will welcome its first guests during the .April 2018 race weekend. For more information on the club, please call Kim Branson at (423) 989-6938 or email kbranson@bristolmotorspeedway.com.

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