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'Fans First' makes access to races easier than ever

Jeff Birchfield • Updated Jan 30, 2018 at 5:54 PM

Speedway Motorsports continues to build on its "Fans First" approach with developments at several speedways and making access to NASCAR Monster Energy Cup Series races easier than ever.

It's certainly an interesting time in the sport as young drivers like Chase Elliott and Kyle Larson look to emerge as NASCAR's newest superstars. If you are a true race fan, now is the perfect time to enjoy NASCAR races live.

For local fans, discounted tickets for Bristol Motor Speedway races are available at Food City locations throughout the area.

Tickets for the Food City 500 NASCAR Monster Energy Cup Series race start at $50 for adults and $10 for kids 12-under. The Fitzgerald Glider Kits 300 for the Xfinity Series, along with the K&N Series Auto Zombie 150, which is now 25 more laps, feature $30 tickets for adults and kids tickets for free.

Food City tickets for the Bass Pro Shops NRA Night Race in August start at $60 for adults and $10 for kids. All tickets for the NASCAR Xfinity Series Food City 300 are $30 for adults and kids for free.

Each ticket purchased in-store will earn shoppers 500 additional points on their Food City ValuCards for gas and groceries.

"We're fortunate to have the great support of Food City, not only during our race weekends but also throughout the year," said Jerry Caldwell, executive vice president and general manager for Bristol Motor Speedway. "Last year's Food City in-store ticket offer far exceeded our expectations and we're thrilled they are adding additional benefits."

For those buying through the BMS ticket office, an "early bird" special is available through this Friday for tickets to the Bass Pro Shops NRA Night Race. In many sections, it can result in a saving up to $20 per ticket.

The $10 kids ticket was an initiative started through the "Fans First" program for all SMI events in 2016.

"Coming to the races should be about fun, not finances," said Speedway Motorsports President and CEO Marcus Smith. "NASCAR fans have passed down their passion for motorsports from generation to generation, and through this new Fans First initiative, we've continued that legacy by introducing young fans to the sport, and engaging them for years to come."

NEW AT CHARLOTTE

One of the big promotions of last week's NASCAR Media Tour was the introduction of the new Roval, which will incorporate the most of the oval track and an infield road course for a 2.28-mile circuit.

It will debut in the fall with the Sept. 28-30 Bank of America 500, making it the first road course race in NASCAR playoff history.

Charlotte's spring races will still be contended on the traditional 1.5-mile oval with one of my favorite events of the year, the Monster Energy All-Star Race on Saturday, May 19.

One week later is the Coca-Cola 600, the longest NASCAR race of the year. Charlotte races are easy to access from the Tri-Cities, less than a four-hour drive.

ATLANTA'S NEW LOUNGE

Atlanta Motor Speedway has a new "Restart Bar" located 20 rows above the track in the Earnhardt Grandstand. It includes indoor and open-air seating as well as a bar, high-top tables and space for activities.

It's similar to the Busch Banks and Brews with a deck overlooking turns 1 and 2 at Bristol Motor Speedway, although not quite as close to the action as Bristol.

Atlanta is also bringing back the "Perfect Weather Guarantee" for its Feb. 25 Folds of Honor 500. If the race is postponed to a later date you can't attend, a credit for the total value of tickets will be placed into your customer account. You can use the balance for any future AMS event in 2018 or the 2019 NASCAR weekend.

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