Just behind the music stage at the corner of Buffalo and Main will be a beer tent for the first installment of the BlueHop Brewhaha, brought to the festival through Superfly Fabulous Events. This June 7 sampling extravaganza will play out over a three-hour window, from 1-4 p.m., and give the first 200 people to sign up a chance to drink beers from the likes of Green Man Brewery, the newly opened Holston River Brewing Company and many others from around the region.
An acrylic souvenir sampling glass, appetizers, a wristband (giving access to unlimited amounts of beer) a church key bottle opener and even a free ride home will only run you $20 for the Brewhaha, ages 21 and older only, of course.
“Live music, craft beer, a glass and a church key bottle opener, the package speaks for itself,” said Aaron Carson of Superfly Fabulous Events, who recently put on the Thirsty Orange Brew Extravaganza at the Millennium Centre on East Tennessee State University’s campus.
Carson knows his beer and said he couldn’t be more excited to be a part of this potential awakening of brewery growth around Johnson City.
“It’s going to sell out,” Carson said. “The community is asking for this, for more craft beer events.”
The $20 price tag is very reasonable he said and really has no downsides as it’s more of an intimate neighborhood event. Greg Cox, with the event, said they were proud to offer a safe and free ride to anyone who’s had too much to drink, saying each of the bartenders would have a stack of vouchers that would be used with local cab companies to get people home. Each voucher is valued at $10 and anyone utilizing the service that surpasses that mark will pay the difference, but that a local ride will be free to most people.
“The only place they won’t bring you is to another bar,” Jenny Lockmiller, with the Blue Plum Festival, joked.
With all the drink options that will be featured at the sectioned-off beer tent, Carson said the event will hopefully continue to grow and help small beer-related businesses.
“It’s going to be hugely important for the booming craft beer market,” he said.
State laws are changing, Carson said, which will ultimately give beer drinkers more options as to what they’re drinking.
For those who work up an appetite while drinking, Bonefish Grill will be providing light munchies for those in the beer tent area.
Another plus of the Brewhaha, Lockmiller said, was the early banding time, which starts at noon, an hour earlier than the event, which will give attendees a chance to get there, get their wristband and enjoy the festival a bit before taking part in the beer variety.
Other options will include brews from Terrapin, Shock Top, New Belgium, Goose Island, Foothills, Sweetwater, Starr Hill, RJ Rockers and Ciderboys — for those wanting a gluten-free choice.
To order tickets or for more information, go to www.bluehopbrewhaha.com.
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